IHS-Kompakt: Social Media Date: , Theme: Workshop
Tips and guidelines for a content strategy in social media channels were provided by Nico Beier at IHS-Kompakt in September 2025. Nico Beier manages the social media channels in the IHS project Saxony5 at the Dresden University of Applied Sciences.
Covering a complex topic like social media in one hour is a challenge. Nico Beier from the IHS project Saxony5 took on this task in September 2025 and guided the participants on a journey through the methods for a good content strategy.
He demonstrated the potential of social media for successful project communication and explained how to use the algorithm for your own content strategy. The 40 participants found the overview of the latest findings on the reach of various social media channels and the discussion of the do's and don'ts in this context particularly interesting. Finally, there were also valuable tips on legal details.
Conclusion of this edition of IHS-Kompakt: It is essential for a good content strategy to know your own target group and their needs well in order to be able to design attractive and target group-orientated formats and content.